Meet the team

Our team here at Magnetic North Travel is passionate about holidays in Scandinavia, the Nordic countries and the Magnetic North.

As a specialist tour operator in the Nordic region and Scandinavia, we're able to answer any questions you have. Our knowledge and contacts are priceless when designing a holiday in the region. The growth of our business is down to our responsive service, excellent holiday itineraries and reputation.



After an adventurous honeymoon in Sweden and Denmark, Laura was looking for the perfect excuse to uncover the rest of Scandinavia. When she met with two other Scandophiles looking to channel some money and passion into a new venture, Magnetic North Travel was born. Together with the strategic energy of her investors, Laura has grown the business and welcomed thousands of travellers to the Magnetic North.

Read laura’s posts in the blog


Angela has over 15 years experience in providing luxury travel experiences to discerning clients. Angela instinctively understands what’s important to our clients and ensures that they are looked after from enquiry to returning from their holiday. Since working at Magnetic North Travel, Angela has quickly developed a passion for Scandinavia and is also mad about the husky dogs having already travelled to Norway on several occasions.

Read Angela's posts in the blog


Vanessa's travel bug began immediately after her studies in Germany, when she packed her bags and travelled solo to New Zealand and Australia. Returning to Europe, Vanessa has been living and studying in the Netherlands and the UK since then. As a student of International Communication Management, Vanessa specialises in corporate communication and social media and looks after social media and online marketing for Magnetic North Travel. Next stop on her travel list is Iceland where two of her favourite things can be found in one place: Icelandic horses and waterfalls.

Read Vanessa's posts in the blog


Zoe is Magnetic North's "rock" providing administrative and operational support to the sales team. Zoe met Magnetic North's founder in a former life when they worked for a tourist board. Several years later, Zoe began working at Magnetic North having also discovered Scandinavia herself whilst travelling with her adventure-seeking family.

Read Zoe's posts in the blog


Matthew caught the travel bug after spending a year in Canada, falling in love with the amazing scenery and wildlife. After studying at Lincoln University, Matthew travelled again before starting work in the travel industry. Matthew has over 6 years of experience in the travel industry providing complex itineraries. He is very excited to be working as the Canada and Alaska specialist at Magnetic North Travel and is looking forward to creating perfect trips for his clients.

Read Matthew's posts in the blog


Elin grew up in the countryside outside of Gothenburg in Sweden. She quickly developed a passion for travel after a year working in America before moving to Karlstad in Sweden where she studied tourism. Three years and one semester in Coventry later Elin knew she wanted to share her passion for Sweden and Scandinavia with others. The Swedish west coast is a place close to her heart because of the beautiful archipelago and her love of the region's fresh seafood.

Read Elin's posts in the blog


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