Magnetic North Travel wins prestigious Queen’s Award

Magnetic North Travel is thrilled to have won Britain’s most coveted commercial prize, the Queen’s Award for Enterprise: International Trade 2018. The award is to be announced today by Her Majesty The Queen on the occasion of her 92nd birthday. It is in recognition of the Magnetic North Travel’s high growth in international sales over the last three years.
Laura Greenman – Founder of Magnetic North Travel said: “Winning a Queen’s Award is fantastic recognition for the hard work of the whole team here at Magnetic North Travel. We are all absolutely thrilled that our success has received such a high accolade.”
Magnetic North Travel, founded in 2009, has been pursuing an international business strategy since launch day. Our first booking from an Australian client was an early sign of the company’s global future. In the following years, clients from USA, Malaysia, Australia and Singapore joined tailor-made adventures in the Nordic Countries and Canada.
“As a company, a strong online presence has always been at the heart of the company’s business strategy. Almost a quarter of the company’s initial investment capital was spent on the website to enable direct sales and 24/7 operation. When a booking is made from outside of the UK, responses are made according to a customer’s time zone. We have a dedicated team that works tirelessly to provide the best holiday experiences possible for those who travel with us. The team uses its expertise and in-depth destination knowledge to create tailor-made holidays that are truly unique for our customers. Our use of technology means we can be responsive to customer queries from around the world at times that suits them.
As an online business, going beyond a mere presence has been crucial. We hardly have face-to-face contact with our clients but take pride in the intimate relationships we build during the sales process. Tools like Skype, WhatsApp, Google Chat and Facebook messaging help us build and maintain those relationships. Given that in 2016/17 international clients exceeded UK clients for the very first time we aim to further invest in the global nature of our business.”
For now, Laura and MNT’s longest-serving employee Angela are looking forward to travelling to Buckingham Palace on 28th June to receive the award from Prince Charles. A milestone the entire team is very much looking forward to!