About Us

Fjord NorwayThe Magnetic North is the destination of changing seasons, fresh air and captivating stories. Join us on a group tour or a family holiday to seas, mountains, fjords, and forests - where people and nature have a story to tell. 

Our Nordic-inspired adventures draw upon the Norwegian philosophy of ‘Friluftsliv’, or ‘Free-air life’ – the importance of being in remote places and enjoying simple things together. Our experiences will reward you with lasting memories and stories of people – past and present. You'll gain wisdom and knowledge from living within natural settings. And you’ll return home with renewed vigour and stories of your own to tell.

Under our feet we use traditional ways to transit, with skis, kayaks, sailboats, snow shoes and walking boots. We’ll help you to experience the rhythms and patterns of the Magnetic North guided by local traditions and people. Our trips are led and co-created by craftspeople, fishermen, foragers, story-tellers, thinkers, walkers – people who’ve learnt to respect nature and live according to its rhythms. And who’re all able to pass this wisdom and experience on to others.

We travel to the ‘near’ Magnetic North – to the outer reaches of the British Isles and Republic of Ireland and the ‘far’ Magnetic North – Norway, Sweden, Finland and Iceland, from 60° latitude and above. 

Our holidays are created with our guests in mind and we offer a service that's personal to you. We have many year's experience crafting holidays and are passionate about the regions we travel to. We hope you will join us soon.

Why travel with Magnetic North

- We offer a personal service responding to your wishes and needs and expressing these in your bespoke holiday itinerary.

- No one is more passionate about Scandinavia than our team, with years of experience living in and travelling the Nordic countries.

- Your money is fully protected from deposit to balance.

- We’ll offer all the assistance you need to plan for your trip. Sometimes the devil really is in the detail and we’ll help you to come prepared.

Download our Scandinavia brochure at the link below (pdf) for inspiration or contact us for a copy to be sent in the post.

Join Magnetic North on Facebook:

Climb the mountains and get their good tidings. Nature's peace will flow into you as sunshine flows into trees. The winds will blow their own freshness into you, and the storms their energy, while cares will drop off like autumn leaves.

John Muir

Join our mailing list

You may unsubscribe at any time.

Make an Enquiry

Whether you wish to check availability for a trip you've seen on our site, or you just want some help and advice to choose the trip that's right for you, please get in touch.