Archive for the ‘Media and the North’ Category

Joanna Lumley and the Northern Lights

Wednesday, May 12th, 2010

It’s mid May and by now we should be enjoying warmer days and temperate evenings. But instead it’s cold and the central heating is back on. So what better excuse to curl up in my pyjamas on the sofa with a hot chocolate to watch Joanna Lumley’s recent film, In the Land of the Northern Lights. It really is compulsory viewing for anyone who’d like to understand why people are spellbound by the North and why I find myself dreaming of wintry wonderlands that I know aren’t so far away.

Joanna’s longing to see the Northern Lights is palpable as she journeys due north meeting new people and landscapes between Trondheim and Svalbard in Norway. She follows her childhood  dreams to travel to this mystical land which held such a vivid and important place in her imagination. And she wasn’t let down. The magical fairytales came alive as she finally witnesses the spectacle in the dark, winter night sky.

What keeps me going is the thought of sending our guests beyond the Arctic Circle and giving them the chance to see this wonder for themselves. In fact, if we missed out the summer and went straight to December it would mean that we could do it again next week. But the anticipation is part of the marvel of tracking down the ‘Tricky Lady’, as the Lights are affectionately known. And we hope to take you there soon! If you have a question about the Lights and how to find them, please get in touch at yourstory@magneticnorth.travel. If you do one thing, though, watch Joanna’s DVD, it’s just wonderful.

Laura Greenman

71 Degrees North on ITV

Monday, May 10th, 2010

ITV has commissioned a brand new series for 2010 called 71 Degrees North.  Set in Scandinavia, the show will test the mettle of two teams of celebrities as they compete to reach the North Cape. It’s rather along the lines of ‘I’m a Celebrity…” except this show is set in the depths of the Norwegian winter. I think it’ll be worth watching if not to view the stunning wintry scenery (Note: Norway also has a summer, despite what people think!).

Each episode will feature one challenge in which the celebrities work in their teams to win victory but each week one celebrity will return home.  Every challenge will not only test the individuals’ skills but also their ability to work in a team in the most adverse of conditions. Celebrities include Leslie Garret and Gavin Hensen. Kate Thornton and Gethin Jones.

Designed to test the celebrities’ physical and mental strength, the challenges feature demanding sports and activities that are specific to the area as the teams continue their quest to reach their final destination of the North Cape.  Celebrities will have to perform in the most arduous conditions as they swim in frozen fjords, climb ancient and perilous glaciers, parachute into the snowy mountains, undertake five hours of white water rafting, dive into the icy sea and kayak in the midnight sun as they continue their quest to reach the North Cape.

ITV has ordered the first series of the format, called 71 Degrees North, and it will be shown later next year at a peaktime 9pm slot. The format for 71 Degrees North is owned by a broadcast company in Norway, where it has been running for 11 years. We’ll update the blog when we know some more.

For now though, why not explore some of our winter activities in  Norway – ice climbing, skiing, ice fishing and snow shoeing. Or chase the Northern Lights in Norway’s northern regions. Click on the links below for more information.

Norway: Arctic Spa Boat and Winter Experience
Norway: Truest winter: a venture into Norway’s glacial heart