Archive for May, 2010

Naturally Norway – naturally good at outdoor living

Wednesday, May 26th, 2010
The Naturally Norway garden at Chelsea Flower Show

The Naturally Norway garden at Chelsea Flower Show

Yesterday I had the privilege of attending the RHS Chelsea Flower Show as a guest of Innovation Norway. For the first time, the Norwegian Embassy sponsored a show garden in partnership with Norwegian wood firm, Kebony, and British designer Darren Saines.

Darren’s design philosophy is to create a “nature-inspired garden grown to flourish in and resist the diverse Nordic climate with plants chosen for their unusual natural shapes and structures.”  The garden has been designed to reflect the unique landscape of Norway with natural stone from Lundhs, with a centrepiece of a dramatic 40-year-old stunted pine tree set in natural larvikitt – Norwegian national stone – rock that has been “rescued” and sailed to London.

The garden features a wonderful outdoor living space, a dream outdoor ‘living cube’. The cube is designed to adapt to all the seasons as an extension to the home overlooking a tranquil pool to represent the Norwegian fjords. It’s also built with sustainable materials using the revolutionary hardwood alternative from Kebony.

Naturall Norway at Chelsea Flower Show

The beautiful flower meadow and outdoor living space

In the end, the garden was awarded a credible Silver Gilt medal by the judges. I particularly liked seeing the combination of nature and human interaction. The result is an inspiring way to enjoy outdoor living, whatever the season. This is what the Norwegians are so good at, and I think it came across well at Chelsea. Darren is currently living in Norway running his garden design business, and so he is likely to know well importance of outdoor living to the Norwegians.  The garden was also resilient to the recent cold snap right before the start of the Show, demonstrating the power of working with nature and not against it.

My favourite flowers of the garden were the lovely blue Scabiosa caucasia giving it a meadow-like feel and the Saxifraga cotyledon – Norway’s national plant.

 To find out more about Kebony and the garden visit www.kebony.no and www.naturallynorway.com

Nordic Walking – the healthy new lifestyle craze

Monday, May 24th, 2010

Nordic walking is becoming one of the fastest growing recreational sports thanks to its health and well-being benefits. Groups are popping up all over the world and since Magnetic North offers this as part of a tailor made walking holiday, we thought we’d share some information on the latest fitness craze. We also offer discounts for Nordic Walking groups to travel to Norway, find out more about our tailor made trips here.   

First, though, we asked Catherine Hughes, a professional Nordic Walking instructor based in Nottingham to tell us more about the sport.   

Catherin Hughes - Nordic Walking national coach for England

Catherine Hughes - Nordic Walking coach

What is Nordic Walking?   

Catherine: Nordic Walking uses specially designed poles to enhance your natural walking experience.  With a technique that is similar to the upper body action of classic cross country skiing, Nordic Walking becomes a genuinely whole body exercise that can be enjoyed at many levels, from walking for health to athletic Nordic running.  More than 10 million people globally enjoy this outdoor activity all year round.   

How will it benefit my body?
Nordic Walking combines the simplicity and accessibility of walking with simultaneous core and upper body conditioning similar to Nordic skiing.  The result is a full body workout, which means that you:   

  • burn up to 46% more calories compared to walking without poles
  • release tension in the neck and shoulders
  • improve your posture and gait
  • strengthen your back and abdominal muscles

And because Nordic Walking doesn’t feel like hard work you’ll be happy to walk further and for longer.   

How do I start walking?
To get the most out of Nordic Walking you need to be taught by a qualified instructor, ideally trained by INWA the International Nordic Walking Federation.  (www.inwa-nordicwalking.com). Instructors are available in 40 countries around the world.  To find you instructor in the UK go to www.britishnordicwalking.org.uk.    

Where do I walk?
Once you’ve mastered the technique you’ll join the 8 million Nordic Walkers worldwide and will be able to enjoy Nordic Walking in parks, on the beach, in the hills both in the UK and in Scandinavia – the home of Nordic Walking.  

Walking by the Geirangerfjord Image: Terje Rakke

Walking by the Geirangerfjord Image: Terje Rakke

Magnetic North’s tailor made Nordic Walking holiday to Geiranger, Norway  

The Geirangerfjord is a UNESCO World Heritage site giving you access to untouched natural environments and a choice of additional activities on and around the fjord. We’ll organise your group activities and accommodation and provide suggestions for local sight-seeing in between walking excursions. Your guides are local experts not only in nordic walking but also in the local history and natural landscapes.  

 Travel as a couple or as a group to the home of Nordic walking in Norway.  

  • Experience the breath-taking Geirangerfjord while participating in guided walks designed to suit your abilities, whether you’re a beginner or seasoned walker.
  • Relax at the end of each day in the comfort of your spa hotel with fjord and mountain views.
    Special offer for Nordic Walking groups!

We offer discounts for groups of 4 or more travelling to Norway for our Nordic Walking holidays. To benefit from this or find out more, get in touch.

Why we love dens

Tuesday, May 18th, 2010
The Real Adventure Den Kit

The Real Adventure Den Kit

I don’t normally blog about last night’s TV (or should I say iplayer), but this has to be a small exception. Among the array of entrepreneurship televisual entertainment on offer these days comes a new one called ‘High Street Dreams’ aimed at launching new products in mainstream shops and thus realising the dreams of a few lucky wannabe entrepreneurs and inventors.

The product that caught my eye this week was the simple, but ingenious ‘Den Kit’ – brainchild of two primary school teachers from Shropshire, Jo Jones and Kay Miller. Having worked around children for over 25 years, it was obvious that they knew the target market inside out and upside down – literally. Having tested out various iterations of the den kit – a mallet, tarpaulin, camp mug and string to be precise – the pair had reached a point of sell or give up. So they appeared on TV instead (an opportunity not to be sniffed at, of course).

Jo and Kay were put through their paces to bring the product to market – re-thinking suppliers, packaging and branding. Eventually they were given the chance to pitch to a major toy retailer, who at first couldn’t quite see the value of the den kit, especially at a premium price of £29.99. But what swung it for said retailer was the fact that the den kit was merely the start of the adventures and a tool for which children could hootle off and go create and imaginate to their hearts content. In his words ‘the spirit of the product’ and sense of adventure could really have an impact and so the den kit (with a bit of re-working) will hit the shelves later this year.

There’s nothing quite like a heart-warming entrepreneurial success story to give you a fuzzy feeling inside. But this story goes further than that for me. The den kit is sure to appeal to both children’s sense of adventure and play but also help parents to give their children the right conditions for creating adventure too. That’s what we like to promote at Magnetic North. Our travels are based on the idea of exploring – not to conquer but to discover new ways to live in nature. And hey it’s fun too. We wish the ladies of Real Adventure the very best of luck!

We’ll soon be adding a number of school trips to our portfolio to give young people ways to enjoy being in nature by doing things like den building, food foraging and sailing. If you’d like to find out more about our school programmes, please do sign up for our newsletter or get in touch.

May 17 Celebrations in Orkney

Monday, May 17th, 2010
Laying wreaths in St Olaf's cemetery

Laying wreaths on 17 May © ONFA

Today is an important day in the Norwegian calendar. May 17th, or Søttende Mai, marks the anniversary of Norway’s independence in 1814. It’s a national holiday for Norwegians and is usually marked by celebrations, traditional food and children’s parades.

Søttende Mai is also celebrated around the world by Norwegians and their descendants. The date may largely pass us by here in the UK but there are communities which have special links with Norway, one of which is the Orkney Islands in Scotland. Here there are strong historical roots dating back to the time when the islands were inhabited by the Norse Earls for over 600 years. If you visit the islands, you’ll find frequent references to their occupation such as the magnificent St Magnus Cathedral in Kirkwall and numerous street names.

One long-established group in Orkney ensures that Søttende Mai is marked each year. They are the Orkney Norway Friendship Association.  Here we talk to the Association’s chair person, Ishbel Borland, to find out more about Orkney’s links with Norway.  

In your opinion, why is it important for the people of Orkney to celebrate and continue links with Norway?

I think it is important to continue our links with Norway as our cultures are very similar. Physically we are closer to Norway than we are to London, and with direct flights from Kirkwall to Bergen we can be in Norway in an hour. Many Norwegians travel across both to Orkney and to Shetland as they too feel a link with the past and want to see the areas where their ancestors ruled.

What sort of events and activities do you do to encourage friendship between Orkney and Norway?As a society we meet once a month and either go to one of the islands or to a “country parish” to either have an evening of Norwegian music and a supper, or else we have talks or film shows about Norway and just try to promote Norway as a beautiful country to visit. We also do a lot of entertaining of groups who come across buy prescription drugs online without a prescription to Orkney (eg in February we put on an evening’s entertainment for a group from the Bergen Kulturforum) – in this way many new friends are made. I am a schoolteacher just retired this year and I have taken schoolchildren to Norway on 7 different years, as well as last year taking a group of 26 musicians from the Orkney West Mainland Strathspey and Reel society to Bergen. We also have an exchange scheme whereby two pupils from Orkney spend a school year at the Folkhøyskule in Voss and two students from Hordaland come to Orkney for a year.

Where in Norway do your members live, or is there a particular region/place in Norway with cultural significance for Orkney?

The area around Bergen – Hordaland, is twinned with Orkney so there are many council links between the two. One lovely custom is that Xmas trees are cut down in a town called Grimstad (actually in Rogaland) and sent across to be erected one inside and one outside St Magnus Cathedral each Dec, and we have a tree-lighting ceremony. (See pictures on our ONFA website).

How do you celebrate Søttende Mai in the Orkney Islands?

Another thing which we do which I think is quite special is that on the morning of May 17th we have a small ceremony in St Olaf cemetery where we have a piper play a lament, then we lay flowers on the graves of the Norwegian merchant seaman buried there. Then we sing Ja Vi Elsker and either have a song or a poem . This little ceremony started in a small way but has grown to be an important part of our 17th May, with many visiting Norwegian yachtsmen sailing across to visit, and making a point of taking part. This year we have schoolchildren from the island of Stronsay coming in to take part in the “tog” so that will be enjoyable for all.

For more information about the Orkney Norway Friendship Association, visit http://www.orkneycommunities.co.uk/ONFA

Curious Orkney - Magnetic North's 6 day walking holiday

Join us in Orkney for a 6 day walking holiday

Magnetic North offers a 6 day walking holiday in the Orkney Islands exploring its cultural past and Viking heritage, read more about the holiday at this link. Highlights of the holiday:

  • Explore the northern islands of Orkney crossing seas, causeways and rivers to uncover stories of these magical isles.
  • Surround yourself with wildlife in one of Britain’s largest seabird colonies at Noup Head.
  • Taste some local flavours including smokies, whiskey and wine.
  • Sail to the island of Hoy and walk through Berriedale Wood – the most northerly woodland in Britain

Joanna Lumley and the Northern Lights

Wednesday, May 12th, 2010

It’s mid May and by now we should be enjoying warmer days and temperate evenings. But instead it’s cold and the central heating is back on. So what better excuse to curl up in my pyjamas on the sofa with a hot chocolate to watch Joanna Lumley’s recent film, In the Land of the Northern Lights. It really is compulsory viewing for anyone who’d like to understand why people are spellbound by the North and why I find myself dreaming of wintry wonderlands that I know aren’t so far away.

Joanna’s longing to see the Northern Lights is palpable as she journeys due north meeting new people and landscapes between Trondheim and Svalbard in Norway. She follows her childhood  dreams to travel to this mystical land which held such a vivid and important place in her imagination. And she wasn’t let down. The magical fairytales came alive as she finally witnesses the spectacle in the dark, winter night sky.

What keeps me going is the thought of sending our guests beyond the Arctic Circle and giving them the chance to see this wonder for themselves. In fact, if we missed out the summer and went straight to December it would mean that we could do it again next week. But the anticipation is part of the marvel of tracking down the ‘Tricky Lady’, as the Lights are affectionately known. And we hope to take you there soon! If you have a question about the Lights and how to find them, please get in touch at yourstory@magneticnorth.travel. If you do one thing, though, watch Joanna’s DVD, it’s just wonderful.

Laura Greenman

71 Degrees North on ITV

Monday, May 10th, 2010

ITV has commissioned a brand new series for 2010 called 71 Degrees North.  Set in Scandinavia, the show will test the mettle of two teams of celebrities as they compete to reach the North Cape. It’s rather along the lines of ‘I’m a Celebrity…” except this show is set in the depths of the Norwegian winter. I think it’ll be worth watching if not to view the stunning wintry scenery (Note: Norway also has a summer, despite what people think!).

Each episode will feature one challenge in which the celebrities work in their teams to win victory but each week one celebrity will return home.  Every challenge will not only test the individuals’ skills but also their ability to work in a team in the most adverse of conditions. Celebrities include Leslie Garret and Gavin Hensen. Kate Thornton and Gethin Jones.

Designed to test the celebrities’ physical and mental strength, the challenges feature demanding sports and activities that are specific to the area as the teams continue their quest to reach their final destination of the North Cape.  Celebrities will have to perform in the most arduous conditions as they swim in frozen fjords, climb ancient and perilous glaciers, parachute into the snowy mountains, undertake five hours of white water rafting, dive into the icy sea and kayak in the midnight sun as they continue their quest to reach the North Cape.

ITV has ordered the first series of the format, called 71 Degrees North, and it will be shown later next year at a peaktime 9pm slot. The format for 71 Degrees North is owned by a broadcast company in Norway, where it has been running for 11 years. We’ll update the blog when we know some more.

For now though, why not explore some of our winter activities in  Norway – ice climbing, skiing, ice fishing and snow shoeing. Or chase the Northern Lights in Norway’s northern regions. Click on the links below for more information.

Norway: Arctic Spa Boat and Winter Experience
Norway: Truest winter: a venture into Norway’s glacial heart